About Us

Building the future of parenting, one family at a time.

Littlest is the parenting intelligence company. We are a team of experienced founders, engineers, designers and parents building an AI companion that understands your child and makes every day of parenting a little easier.

The Littlest team, illustrated: thirteen team members with a toddler and an infant
Our vision

Parenting of the future

Littlest is built by a team of experienced founders with a shared vision for what parenting will look like in the years ahead. Parenting is becoming more complicated as the demands on modern parents keep increasing. Welcoming a child is one of the most exciting times in our lives, and it is also one of the most challenging.

With the emergence of new technologies across hardware, software and AI, we imagine a future where every parenting journey is made easier with the support of an AI Companion. One that understands each child's unique behaviour and development, and takes the stress out of parenting by proactively guiding, answering and reassuring parents along the way.

This is not a dream. This is inevitable.

How it works

The Littlest Parenting Intelligence System

At the core of the Littlest experience is our Parenting Intelligence System. Every sleep, feed, nappy, growth measurement, milestone and AI Chat conversation a parent logs adds to a living understanding of their child, one that grows a little deeper every single day.

That understanding is combined with our proprietary knowledge base, established clinical guidelines and strict safety guardrails. Together they shape every proactive recommendation Littlest makes and every response in the AI Chat, so the guidance you receive is personal to your child, grounded in evidence and safe by design.

Diagram of the Littlest Parenting Intelligence System: sleep, feeding, nappies, growth, milestones and AI Chat data flow into a core guided by a knowledge base, clinical guidelines and safety guardrails, producing proactive recommendations and AI Chat responses
1

Capture

Parents log sleep, feeding, nappies, growth, milestones and questions in one place. Each entry becomes part of your child's story.

2

Understand

The system builds a profile of your child's patterns, learning what is normal for them, what is changing and what deserves attention.

3

Guide

Proactive recommendations and AI Chat responses are shaped by our knowledge base, clinical guidelines and safety guardrails.

4

Grow

The system gets smarter with every child, every family and every piece of data it receives, so the guidance keeps improving.

Every family makes Littlest smarter. Every insight makes parenting a little calmer, a little clearer and a lot more confident.

Data & privacy

Built for security and safety

The Littlest platform is built for security and safety from the ground up. Your family's data is kept private and secure, and is only accessible by you as the parent. This is critically important to the Littlest team, and we have invested heavily to make sure everything on the platform is safe and secure for children and parents alike.

Private by default

Your child's information belongs to you. It is never sold, and it is only ever visible to the parents and carers you choose to invite.

Secure at every layer

Data is encrypted in transit and at rest, and every AI output passes through safety checks before it ever reaches a parent.

You stay in control

You can export or delete your family's data at any time. Our Privacy Policy explains, in plain language, exactly what we collect and why.

Read our Privacy Policy or learn how to delete your account.

What we believe

The principles behind everything we build

Parents first

We build for tired, busy, loving parents. Everything should reassure, never overwhelm.

Grounded in evidence

Our guidance is built on clinical guidelines and real developmental science, not guesswork.

Safe by design

Safety guardrails sit around every recommendation. When in doubt, Littlest points you to a professional.

Smarter every day

Every child is unique. Our system learns continuously so its understanding of yours keeps growing.

Join us

Your baby, understood.

Littlest is free to download on iOS and Android. Start building your child's story today, and see what it feels like to have a companion that knows your family.

Download the app Get in touch